In my years as a blogger I’ve attended some conferences and seminars for bloggers, but few oriented specifically to bloggers of decoration. For a time that many were looking forward to a day for bloggers of decoration, interior design and architecture like the Home Decor He organized for yesterday Saturday in collaboration with Samsung in which talked of SEO, e-commerce and legislation among other things, but always from the point of view of the ‘decorative’.
We started the day at eleven o’clock with the Welcome to Home Decor and a great breakfast at the MINI restaurant & dASSA bASSA decorated by Guillermo García-Hoz of which we have already spoken above in Decoesfera. Then we headed to the Auditorium decorated by Guillermo Bellod, mine Bringas and Marta Maldonado, that is like a big box of music and that you can see in the photo above. There Covadonga banners of Pedro, head of communications for Home Decor Madrid 2014, gave way to the speakers.
The first to take the floor was Almudena Miranda, consultant and trainer of online marketing and founder of Qdregalos, who spoke about ‘ 17 essential SEO tips for your Blog: search vs. People ‘. Also explains how a search engine works, he explained that the factors that influence SEO can be classified into on page and off page and are mostly the first that we can control. Is not so much that you’ve told us many things that we do not know the majority of bloggers from decoration, as well the information that condensed in fifteen minutes.
Very briefly I tell you that as Almudena explained, we must write not only about what we like to us, but also about what you like to the user; that the Domino our blog, you must include a keyword that defines what about what we write; that I should seek holders striking different and original that adorn the keyword; that each URL It must point to a unique content; that must be used tags without going over with the number of characters; also Repeat the key word in the body of each post; I have to use texts anchor; that google loves the lists and the polls, among other things; It is essential to name well the images; as well as putting title and description to the videos; our blog should be adapted to all the devices, It is important that the pages are downloaded fast; as the clouds of tags and the search engine internal are important; also important are the micro data; You must remember to write to people and not just for the search engine; that should give the option of share social networking and email and that is fundamental to measuring and analyze data.
Sure you have blog, decoration or other subjects, already know many of these things, but perhaps rarely have analyzed them as a whole. To my truth is that I really enjoyed the Organization of ideas that Almudena did with this information and SEO tips blog and that took many of those attending the day of important questions.
Then came the turn of Alvaro Portela, CEO of Triitme! It can see it in the photo above, talking about ‘ E-commerce. Trial and error’. He spoke mainly about their experience when it comes to embark on the project of mount a store online, taking into account that many of the people who have a blog of decor associate it to the sale of products created by them or by third parties.
Although the theme for my was of less interest personally, because I do not sell anything, that found me it interesting listening to the key points on how to mount the store that you highlighted. He spoke of the need to have a business plan, the logistics, the need to differentiate themselves from other basics have realistic objectives, service customer, marketing and communication, the importance of a good image. According to Alvaro it is essential to have patience do not, get testing, pay attention to the usability, not to promise what cannot be met and always remember that a store is to sell.
It is not worth to think that they are fans and already is. (…) Purchasing a wall clock by Shoppingpicks works well on cheap but not at full price that must remember to potential customers. (…) People read little, likes to see photos but read little. (…) Amazon is very ugly but this very sale-oriented.
The talk was also about fifteen minutes and very enjoyable, Alvaro left us some very good to remember phrases, I quote these lines and that there would be tweeted if not I would have spent me the phone data before the deadline… or on the day for bloggers we had wifi. That is the only suggestion of improvement I’m going to make home Decor for the day of the year coming, internet for everyone!
The third paper was in charge of Javier Rubio Avalo, lawyer and consultant in information security, in Mind Your Privacy Group. He talked about one of the topics in which bloggers are more fish and that it is essential that we build. It gave us ’10 tips for avoiding legal problems on the internet’ and did it in a very simple way taking into account that there are many scattered and sometimes difficult to understand rules.
The truth is that this topic seemed super interesting to me and to the rest of the event. If more time there had been questions over us would have extended with doubts, but the morning was just being dense and now it was the turn of Francisco Hortigüela, director of communication and institutional relations at Samsung, sponsor of the event, which we spoke of ‘ Samsung Home: when electrical appliances became part of the decoration ‘ and invited us to meet the Samsung space that you can see in the picture above.
But of that I’ll talk about tomorrow in another post… I think that by now already I have given lots of information. I not extend more because even though to my found me very interesting nor want to pass me on the topic, but If you have any queries or want to deepen in any question do not hesitate to say so in your comments.
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